In celebration of next month’s 2015 Special Olympics World Summer Games, the Coca-Cola Company, a founding partner of Special Olympics, has gathered a team of stars to record a unified song just for the 2015 World Games. This new song, titled “Reach Up,” debuted on Monday, June 15, on Good Morning America and will be performed live during the Opening Ceremony at the World Games on July 25. The Opening Ceremony will be broadcast live on ESPN, and co-hosted by Robin Roberts, co-anchor of Good Morning America. Listeners can also tune-in to Special Chronicles for unique, first-hand coverage of the 2015 World Games.
The song “Reach Up” features Marc Roberge of the rock band O.A.R. and recording artist Cody Simpson. They are accompanied by our friend and guest podcaster on Special Chronicles, Breanna Bogucki, a singer and decorated Special Olympics athlete from Illinois who has autism, and Madison Tevlin, a young Canadian woman with Down syndrome who became a viral sensation earlier this year.
The Unified song is inspired by Special Olympics Unified Sports, which brings together athletes with and without intellectual disabilities together on the same team to compete.
According to the project page on Thunderclap.it, “Reach Up” embodies the values of optimism, acceptance and inclusion that is shared by both Coca-Cola and Special Olympics. Watch Breanna and Madison’s backstage video message to Special Chronicles.
In September 2014, as part of the Avril Lavigne Foundation’s support for Special Olympics, Avril launched a campaign for her 30th birthday, which raised funds to support 30 Special Olympics Athletes competing in the 2015 Special Olympics World Games.
The athletes supported by the campaign will come from five different countries and will be announced in February. During her 2014 World Tour, Avril visited a local Special Olympics program in Shanghai to learn more about their programs, and met with and invited more than 200 Special Olympics athletes to her shows in 14 countries.
About The Avril Lavigne Foundation
The Avril Lavigne Foundation was founded by Multi-platinum Singer-songwriter and philanthropist Avril Lavigne in early 2010. The Avril Lavigne Foundation R.O.C.K.S.: Respect, Opportunity, Choices, Knowledge, and Strength in support of children and youth living with serious illnesses or disabilities. The Foundation partners with leading charitable organizations to design and deliver programs, raise awareness and mobilize support for children and youth living with a serious illness or a disability. For information, please visit www.theavrillavignefoundation.org, www.twitter.com/avrilfoundation, or www.facebook.com/theavrillavignefoundation.